For the continuation of TAG Heuer watches and the game of golf a special relationship between the long-lasting, as the world’s fourth-largest luxury watch brand, market, TAG Heuer, the evening of April 27 in Shanghai, China Welfare Institute Children’s Palace, held a grand theme of “City of Charm Night Encounter Shanghai Elegant “fashion party, and held the same day in 2007, TAG Heuer,” excellence “Golf Challenge Shanghai station presentation ceremony. Watch brands on the current fierce competition in the future direction of TAG Heuer, TAG Heuer attached to the world’s largest luxury goods group LVMH Moet Hennessy Group, TAG Heuer watch and jewelery brand general manager of HP accepted the reporter’s interview.
Persist in sports, fashion line
Reporter: As far as I know, TAG Heuer sports watch has been the go route, in the future R & D, TAG Heuer if they would continue to adhere to follow this route?
When Horsepower: We are TAG Heuer has always been a sports brand, but we also appeal to the brand campaign is infinite charm, you in the field will be able to feel the infinite charm of the character, it is very fashionable, very beautiful one brand. No matter what, we advertise in the image, or activities, these two elements will be fully revealed itself, and you can see that we in the sports venues, there will be a very sports ornaments.
Reporter: TAG Heuer in China’s development strategy?
Horsepower pm: Golf has been a very strong features, including the image of the TAG Heuer Tiger Woods spokesmen have worn TAG Heuer, which in golf is a very prominent area of the strengths and image, golf and sports will be our constant theme, is also an element has a charm, so in China, this strategy will be able to continue and develop further.
Want to squeeze into the top three in 2009
Reporter: TAG Heuer late into China, and how to increase its market share? There had in 2007 is expected to reach much market share do?
Horsepower when: You are right, we are a late to the brand, but in fact we are in the world’s fourth-largest watch brand, and each had eight in the table is only a TAG Heuer. In fact, we in the United States, Australia, Malaysia, Thailand and Singapore are the first national brand, though the later arrivals brand, but we have to fold up each year, doubling the speed of development. Currently we in 35 cities in more than 100 retail outlets, of course, we are now in China’s market share is not big enough, but we hope the time in 2009 to become the top three brands.
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Article Source: ArticlesBase.com – TAG Heuer Watch: Stick to sports fashion line, and strive to advance sales of the top three in 2009
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